Privacy Policy

Last updated March 20, 2016

We consider the protection of your privacy to be of utmost importance in how we conduct our business and provide our services. This Privacy Policy applies to our website and our services provided through our Network and describes what data we collect, how we use this data to provide our services, when and to whom we disclose such data, and how you can opt out of the data collection we perform as well as our advertising services.

Application developers (Publishers) on mobile application platforms participating in our Network are required to register with us through our website at (the CrossChannel Site). During registration and after, Network Participants will provide CrossChannel certain personally identifiable information,
including but not limited to, their name, email address, and postal mailing address.

We use the personally identifiable information of our Publishers mainly to provide the CrossChannel services, including but not limited to administering inquiries, processing, validating and verifying registrations, making contact, and processing, remitting and/or charging fees. We will use the email addresses of our Network Participants to send service-related announcements when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we may send our Network Participants a notification email. Generally, Network Participants may not opt-out of these communications, which are not promotional in nature. If Network Participants do not wish to receive these types of service related email notifications, they have the option of deactivating their account. We may also use their email address to provide notification of promotional events being offered by us. Network Participants may opt-in to these emails when they register and may later opt-out through the emails themselves. If a Network Participant’s personally identifiable information changes, or if a Network Participant no longer desires our service, they may update or deactivate their account by making the change on our account information page or by contacting customer support at with the details of what needs to be updated.

If you contact us by email or through the CrossChannel Site (for example, as a prospective customer who requests that a CrossChannel representative contact you), we may keep a record of your contact information and correspondence, and may use your email address, and any information that you provide to us in your message, to respond to you. This information will not be shared with other companies and is not used for purposes other than contacting or reaching out to you.

We may post customer testimonials on our web site which may contain personally identifiable information such as the customer’s name. We do obtain the customer’s consent prior to posting the testimonial to post their name along with their testimonial.

Use of Personally Identifiable Information: CrossChannel Service

Publishers may place CrossChannel code in an Application to help us ensure advertisements served are correctly targeted. This code is used to match visitor browsing behavior to the correct audience profile for advertisement targeting purposes (that is, to permit advertisers to deliver advertisements that are appropriate for their products or services). Check the privacy policies of Applications with CrossChannel code for information regarding how they use such information.

When you use a Network Application, the Application may access and collect certain information from you. This may include, but is not limited to, your Network Application ID for which that Network Application resides within, profile data you disclose to the Network Application such as gender, age, photo, city location, mobile number, other Network App IDs you communicate with as part of your interaction with the Network Application, advertisements that were delivered to you and that you clicked on, and other click-stream data. This data may be shared with CrossChannel and we will use such data to deliver more targeted content to you while using Network Applications.

CrossChannel does not otherwise collect or use personally identifiable information about people who interact with the CrossChannel content found on any of the Network Applications serving CrossChannel content.

Use of Cookies

A cookie is a small data file containing a string of alphanumeric characters that uniquely identifies your browser.

Like many websites, we use cookies on the CrossChannel Site (by placing or reading them via your browser) to save your registration ID and login password for future logins to the CrossChannel Site. CrossChannel uses both session cookies and persistent cookies. A persistent cookie remains on your computer’s hard drive once your browser is closed and may be used by your browser on subsequent visits to the site. CrossChannel utilizes persistent cookies to better understand how you interact with Network Applications and to aggregate interactions with advertisements delivered by CrossChannel. We also utilize session ID cookies to enable certain features of the CrossChannel Site, to better understand how you interact with CrossChannel Site and to monitor aggregate usage by users and web traffic routing on the CrossChannel Site. You can remove persistent cookies by following your web browser help file directions. Unlike persistent cookies, session cookies are deleted from your computer when you close your browser. We associate your Network App ID and clickstream data to our persistent cookies.

We also use cookies when you visit a Network Application with CrossChannel code (we use a feature of your browser to set one or more cookies on your computer) to collect Log Data, as described in the Log Data section below).

You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions or have access to all features or functionality of the CrossChannel Site or of the Network Applications. You may also instruct your browser, by changing its privacy options, to restrict the use of third party cookies.

Log Data

For purposes of this Privacy Policy, Log Data may include but is not limited to such information such as your computer’s Internet Protocol (IP) address, your unique device ID, your browser type, your application usage behavior, and other statistics.

Use of Log Data: CrossChannel Site. When you visit the CrossChannel Site, whether as a registered user to the site or a non-registered user just browsing, our servers automatically record and collect Log Data sent by your browser. We use Log Data to monitor and analyze use of the CrossChannel Site and services, and for CrossChannel Site’s technical administration, to increase the CrossChannel Site’s functionality and user-friendliness, and to better tailor it to our visitors needs. For example, some of this information is collected so that when you visit the CrossChannel Site again, it will recognize you and will be able to serve content, advertisements, and other information appropriate to your interests. We do not link Log Data collected on the CrossChannel Site to any other personally identifiable information about you or otherwise attempt to discover your identity.

Use of Log Data: CrossChannel Service. We also collect Log Data each time you use Network Applications that have CrossChannel code. We analyze such Log Data to enable the Publishers to deliver to advertiser audience segments that are appropriate for their products or services. This combined data is also used by us and our partners to serve you content, advertisements, and other information tailored to your interests.

Log Data and Aggregate Information. We may share the following information with third parties, including, but not limited to, the above vendors that support the operation of our services and entities involved in the delivery of advertisements: Log Data collected on both the CrossChannel Site and the Network Applications with CrossChannel code (as described in the Log Data section above), as well as aggregated anonymized information resulting from the analysis of such Log Data for a variety of purposes, including, but not limited to, conducting industry, traffic and demographic analysis, and enabling Network Applications to deliver to advertisers audience segments that are appropriate for their products or services.

Service Providers. We may employ third party companies and individuals to provide and facilitate the CrossChannel services, to provide the services on our behalf, to perform services related to administration of the Network (including, without limitation, maintenance, hosting and database management services, and administration). These third parties have access to your personally identifiable information and Log Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. Personally identifiable information shared with these service providers includes, but is not limited to, your name, email address, phone number, home and business postal address, and credit card or other billing information.

Agents. We use PayPal to credit publishers for services. Personally identifiable information shared with PayPal includes, but is not limited to, you name, email address, phone number, home and business postal address, and credit card or other billing information.

Compliance with Laws and Law Enforcement. CrossChannel cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights, the rights of others, and/or comply with a judicial proceeding, court order, or legal process.

Business Transfers. As we continue to develop our business, we or our affiliates may sell, transfer, buy or otherwise share some or all of its assets to, from or with other businesses or entities in connection with a merger, acquisition, reorganization, or sale of assets or in the event of bankruptcy. In such transactions, any Log Data and non-personally identifiable information we have collected from you may be one of the transferred business assets. In addition, our prospect and customer lists would be considered a business asset and would also be included as part of a sale of our assets. You will have the opportunity to opt out of any such transfer if the new entity’s planned processing of your information differs materially from that set forth in this Privacy Policy.

Promotional Purposes. We do not share, rent, or trade any personally identifiable information with any third party for promotional purposes.


We restrict access to nonpublic personally identifiable information about you to personnel who are authorized to handle that information. We also maintain physical, electronic, and procedural safeguards to guard your nonpublic personally identifiable information. If you have any questions about the security on our Site, you can email us at

International Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to CrossChannel, please be advised that we transfer personally identifiable information to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Links to Other Sites

The CrossChannel Site contains links to other websites. If you choose to click on another third party link, you will be directed to that third party’s website. The fact that we link to a website is not an endorsement, authorization, or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data, or solicit personally identifiable information from you. Other websites and services follow different rules regarding the use or disclosure of the personally identifiable information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.

Our Policy Toward Children

We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us at If we become aware that a child under 13 has provided us with personally identifiable information, we will delete such information from our files.

Changes to Our Privacy Policy

CrossChannel is committed to the constant monitoring and examination of its privacy practices, and may, from time to time, institute changes to its Privacy Policy. In the event of any changes to the Privacy Policy, we will promptly make changes to this Privacy Policy to disclose such changes. If we make material changes to this policy, we will notify you here, or by means of a notice on our home page.

Contacting Us

To contact us for more information or for questions regarding our Privacy Policy, please send correspondence to